Controversies in a "community of taste": a case study of a process of cultural reception in the contemporary popular world

The article reconstructs a controversy that took place between two groups of fans of the band Patricio Rey y sus Redonditos de Ricota. This controversy was unfolded in various internet forums and was motivated by the realization of a specific event: a “banderazo” in commemoration of the band, which took place in 2009. From recreating the process of argumentative debate previous to the realization of this banderazo –a practice that is transfered from the football world to the musical taste–, the article show how are defined two modes of understanding and update the fanatism in this community of taste (Lash 1997). On the one hand, was identified those fans who valued in that event the opportunity to recreate an instance of collective participation; on the other, those who rejected the proposal emphasizing the intimate character of the taste. Derived from it, is analyze how these two modes process divergent person grammars (Martuccelli 2007) into the “community”, and generational disputes within these public. The development converge in a reflection about the dynamics that take the cultural reception processes in contemporary societies. The work is based on a methodological strategy that combined discourse analysis with ethnographic interview